▸MZ-E35

060   |   Sony   |   '96  03.03

All the Love and Attention in One

According to Sony's press release, the MD market in Japan entered a popular phase starting from '96, with projected sales reaching 5 million units by the end of '97, of which portable devices account for approximately 50%. Especially notable is the combination of MD and audio systems, estimated to reach 65% in quantity and 80% in value by the end of '99, further driving demand for portable devices.

The MZ-E35 features a minimalist design with a semi-circular outline, emphasizing functional window elements. The contrasting textures of rugged magnesium alloy and smooth matte surfaces create a dimensional contrast, akin to the roughness of minerals against the sleekness of satin, enhancing the flat design with a sense of depth. The robust yet lightweight magnesium alloy embedded with the MD Walkman Logo subtly suggests its semi-premium status (top cover only). Its square and compact form, at a thickness of 19.1mm, is not the thinnest but remains acceptable.

The revolutionary Stick Controller introduces a new era in remote control design, with its elongated shape and a pivot at the front for intuitive clockwise/counterclockwise operation. This intuitive, efficient, and novel control interface establishes a new design classic and profoundly influences future trends in remote control design. Sony also innovates by standardizing the remote control and headphone jack to the universal mini plug, offering users greater headphone compatibility.

The back of the device features new energy-saving technologies, operating efficiently with just 1.2V rechargeable batteries or a AAx 1 , with rapid charging capabilities that achieve full charge in just 1 hour. Despite its compact size, the MZ-E35 boasts a generously sized and user-friendly LCD screen. Unlike most portable players that only feature hold functions in button form, the MZ-E35 inherits the analog charm of cassette players with its "Hold Shutter," enriching the control experience with an intuitive slide mechanism for toggling.

To further enhance its appeal, Sony incorporates 16Mbit DRAM, four times more than previous models, enabling 40 seconds of shock-resistant memory, making the E35 a rare and perfect Walkman. It may be the first portable MD to receive the prestigious iF Design Award from Germany.

MZ-R50