▸MD-SS302

056   |   Sharp  |   '97  08.22

New Design・New Colors・New Era　Slot In Revolution

By Sharp's press release in '97, the demand for their entire MD product line increased by 4.74 million units compared to the previous year, with portable estimated to account for about 50%, totaling 2.37 million units. This series of products not only became smaller and lighter, but also enhanced operability and design, fully embracing the unique portability charm of MD.

The design has shifted from the previous refined simplicity to a trendy and dynamic aesthetic, catering primarily to the rapidly growing demand among teenagers. The color schemes are vibrant and lively, perfect for enjoying high-quality digital sound on the go.

Younger consumers with diverse preferences and needs, such as watches, hats, and eyeglass frames, inspired Sharp to create products that match different occasions and personal styles.

The MD-SS302 proposes a personality for users who prefer a leisurely feel, showcasing a design that emphasizes durability and matches outdoor activities. The large circular focal point and thick black border seem to follow Kenwood's avant-garde trend of unconventional styles, but unable to break free from its own design framework.

Not only has the exterior been completely refreshed, but internal advancements are also notable：

• A spindle motor that is 25% thinner than before
• An optical head that is 6% thinner than before
• A newly developed 1 chip LSI / IC
• A change from cylindrical to square lithium-ion battery
• A 55% reduction in board area compared to the MD-SS70

From inside out, the SS302 has been thoroughly revamped, featuring intuitive Slot In disc loading/unloading and standout disc visibility, while transforming from the bulky rectangular shape to a pocket-sized compact body.

Accompanying the body's innovation is a new LCD remote control, equipped with MD's first backlight illumination, enhancing its stunning technological image in various settings, whether outdoors or in low light conditions.

Audio compression/decoding utilizes the 5th generation ATRAC 24Bit, ensuring clear, expansive sound reproduction with improved fidelity, delivering high-quality audio with broad dynamic range.

The rechargeable battery provides up to play 6 hrs, but charging time is relatively long at 3hrs, while a single AA x1 offers 4hrs power.

MD-MS701